Soon it will be Valentine’s day, the time of the year when love and relationships are celebrated. How about creating a campaign to send out by SMS this year? In this article, we’ll explain how to make it a success and create the perfect Valentine’s day SMS.
Which products to use for a Valentine’s day SMS offer
You first need to determine a format for your campaign. If you plan to send out an offer with your Valentine’s day SMS, make sure it makes sense in the context. For example, if you sell furniture, creating an offer around a table chair might not be the way to go. Maybe you can concentrate on cozy seats, such as cuddle chairs instead? The product(s) you are going to use in your offer is important as customers would expect it to be linked to the event. Ideas are usually easy to find: think of what couples could give each other as a gift. Or about what singles could use to make up for the snuggling and hugs couples are receiving.
Which type of offer works best by SMS?
Once you have decided on the product(s) you are going to highlight, you need to decide on what offer you are going to make. At RingRing, we have noticed that our customers mainly send out two formats of Valentine’s Day SMS: promotions and contests.
With a promotion, you set a discount on some products, ranges or your entire store. The amount and extend of your promotion will depend on your commercial habits. If you are a company that gives regular -5% promotions, don’t set your offer to -15%. To be able to measure the impact of your campaign, you will need to have offers that can be compared with your regular ones. If the Valentine’s day SMS campaign works extremely well, you need to be able to determine if it is because of the offer itself or if the theme particularly spoke to your customers.
Have you thought about a contest for your Valentine’s day SMS? With an open rate of 97% on average, SMS is the most efficient communication channel there is today. When receiving your contest over SMS, customers feel like they have a real opportunity to win as you contacted them directly and did not just share the contest on social media, giving a much larger amount of people a chance to win. Your participation rate should be higher!
Find the right tone for a Valentine’s day SMS
Now that you have decided what you’re going to offer, you just need to write the message that will convince your customers. In order to benefit from this holiday, the tone of your message should be in line with the theme of this day: love. You can approach the theme in different ways. Do you want to target couples? Then you can send out messages about love. Do you want singles to react? Then a good way to go could be humor. Your Valentine’s day SMS campaign should be in line with the usual tone you use for your company’s communication.
When the tone is set, make sure to link your message to the holiday in one way or another. It doesn’t necessarily need to be about love. Valentine’s day is also: Cupid, flowers, chocolates and other food, cards, hearts, gifts… You name it! As long as your message is in the line of the holiday, it will be understood.
With all of this, you should have the perfect Valentine’s day SMS, that suits your company and your customers.
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