The Belgian Red Cross-Flanders is an acknowledged expert in Flanders when it comes to first aid. It provides training, organises social activities, offers assistance worldwide and collects blood.
The Belgian Red Cross-Flanders has a significantly large database of blood donors. When there’s a shortage of blood, the organization wants to consult this database. It also wishes to contact new donors via SMS.
We’ve set up an SMS solution that is directly connected to the CRM database, using SOAP web services for existing donors, and the SMS Mailer to contact new donors.
The Belgian Red Cross-Flanders quickly communicates about blood shortages in specific blood types to relevant donors. It is also able to add a significant amount of new donors to its database, thanks to 700,000 SMS messages per month.