De Persgroep is one of the largest media companies in Belgium, with well-known media brands in Belgium and The Netherlands, such as Het Laatste Nieuws, De Morgen, De Tijd, Dag Allemaal, 7 sur 7, Humo, Story, De Volkskrant, VTM and Q2.
People consume their news more and more online. So why subscribe to a newspaper. The brands of De Persgroep have premium content, restricted for subscribers. De Persgroep wanted to convert non-subscribers to clients.
We provided De Persgroep with a solution to subscribe via SMS. People who want to view premium content online, can have a trial subscription by sending an SMS worth 1 or 2 euros.
This solution is a perfect way for potential subscribers to experience the benefits of the premium content of De Persgroep. But it’s also a great way of creating a larger database of potential clients. If the trial ends, De Persgroep sends emails and calls the potential subscribers to sell subscriptions. That’s an effective way of generating leads, and converting people into loyal subscribers.