We implemented a 360-degrees solution to conduct a customer survey in Belgium, France and Luxembourg. After a visit to one of Renault’s car dealers, the (potential) client receives an SMS to score the car dealer from 1 to 10, and is informed that Renault aims to have a score of 9 or 10. When the recipient responds, the result is directly processed. If the (potential) client gives a score lower than 9, Renault sends an email to ask additional questions, giving the opportunity to change the score. When the score is really low, Renault calls the (potential) client to check what went wrong.