It’s winter time again! You are probably already preparing for the holiday season, whether it’s on a personal level or a professional one. December is one of the most important business months for a lot of companies. And every year, winter comes with surprises, especially when it comes to the weather!
How to manage business issues with weather notifications?
Schools closed, public transportation canceled or delayed, increased traffic on the roads… We all have had to deal with winter weather at one point in our lives. But what can you do to manage these unforeseen changes when your business is directly affected by them?
The most efficient way of reaching out to numerous people at once is to use SMS or automated calls to send out weather notifications. Depending on your target recipients, you might prefer one or the other method.
Using SMS for automated weather notifications
SMS has an open rate of 97% within 3 minutes. So, this channel is one of the most efficient communication channels there is, if you need to make sure your message is delivered. Are you a school that wants to make sure all parents are aware of the school being closed due to bad weather? You can send that information out in one simple SMS.
Do you sell winter clothing such as gloves or scarfs? You could imagine a campaign where you would give discounts based on the temperature, for example, and let your customers subscribe to an SMS alert to be kept up to date of the discounts’ evolution.
Using automated calls to send out weather notifications
For example, let’s say you are a parcel shipping company. In case of a sudden snowfall, you would want to contact all of your drivers that might be concerned. As your employees are probably behind the wheel, you would not want to distract them from the road by sending out an SMS. So, you could use automated calls to notify all drivers in the area. Your drivers would receive a call announcing the weather condition. You can also decide to personalize the message you send out by, for example, adding a new route for them to avoid the endangered area.
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