Every year, BMW is present at the automobile tradeshow. BMW’s objective is to increase customer satisfaction by reducing the queues at its booth. Customers can choose whether they wait in line or be notified when a member of BMW’s commercial team is available for them.
With the cell phone number of the waiting customers, the booth manager can invite them at the time they prefer by sending out SMS messages. The input and management is done through a web-based solution, branded to BMW’s corporate standards.
This effective solution provides one common interface to handle all appointments. The result? A huge decrease of the waiting line, and an increased customer – and booth staff – satisfaction.