Spring is in the air. But let’s not get too excited, because spring-cleaning is coming up too. While a clean house – or office – makes you happier and clears your head, a good clean up of your e-mail database makes your communication efforts a lot more effective. Most companies find it hard – read: impossible – to do so without spending tons of money.
And that’s why we really want to share our insights. Because cleaning up your e-mail database shouldn’t be time and money consuming. That’s right, you can automate your cleaning tasks. Here’s how.
1. Use SMS to verify e-mail addresses
Do you have gaps in your database, such as people of whom you have a mobile number but no e-mail address, or people of whom their e-mail address has generated a bounce? Just send an automated SMS. Thanks to our SMS solutions, you can set up an automated SMS as soon as an e-mail address is missing, or incorrect. The response of your client, prospect or partner will then automatically complement your database.
That’s what we did for Orange. It has the mobile phone number of its close to 3 million clients. But it’s missing a considerable amount of e-mail addresses. That’s why Orange called upon RingRing. We’ve set up an automated SMS solution, allowing the company to gather the e-mail addresses it wants and to fill up the gaps in its database. This gives Orange the opportunity to create a lot more impact for new e-mail marketing campaigns.
2. Or use IVR
No matter what business you’re in: context is king. And every set of clients is different. That’s why automated calls can be interesting for some target groups. Think about people who don’t like to receive or send text messages. But it’s also useful when you just want to a simple verification of your customers’ e-mail addresses. You can for example call your customers with the message “Is your e-mail address firstname.lastname@example.org accurate, yes or no?” If your customer answers ‘no’, you can choose to send him an SMS, allowing him to update his e-mail address.
Useful when you need to do a mass operation
Since December 2016, the Belgian law prohibits people from having a mobile prepaid card anonymously. All Belgian mobile providers had 6 months to identify each client with a prepaid card. For Proximus, the largest mobile provider in Belgium, that was a huge challenge. The company called upon RingRing to find an outcome. We implemented an SMS solution. All unidentified clients got an SMS, asking them to identify themselves. Because if they don’t, their account will soon be deactivated. Proximus’ clients can now send their identification details on the website, the mobile application and via SMS.
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