When sending out SMS, you can choose to do so with different tools. To gain efficiency, it is important to choose the right tool for the right communication. But what tool should you choose? In this article, we’ll go over the different possibilities and dig a bit deeper on the email 2 SMS tool, which is often a forgotten channel.
Choosing the correct tool to send your SMS
The tool you are going to use is mainly defined by the amount of SMS you are going to send and the type of content you want to send. If you are going to send out only one SMS, you are probably just going to grab your smartphone and write it. If you want to send more, you should ask yourself a few questions. Do I need to send out more than 20 SMS? Should the content be personalized per user? Do I need to receive answers or have statistics on the SMS?
Depending on the answers, you would either choose Email to SMS or the SMS Mailer. Email to SMS allows you to write an email that is immediately converted into an SMS and sent to a smartphone. This solution is perfect for communications towards small or recurrent groups or if you need to send multiple SMS throughout the day, such as in a customer support department.
SMS Mailer would be more suited if you need to send campaigns to your customer database, for example. This tool allows the personalization of content and the sending of mass SMS. Both SMS Mailer and Email to SMS allow you to receive answers from the recipients and to follow statistics on delivery through an online interface.
How does Email to SMS work and when is it better to use it?
Email to SMS converts your email to an SMS, without integrating any software. It’s as simple as that: you write an email; your recipient receives an SMS. If someone answers to your SMS, you will receive the answer directly in your inbox.
Using Email to SMS is often more convenient than using the SMS Mailer. It does not require to enter a platform, to create a new campaign, naming it and clicking on send. The tool is especially suited for employee communication or repetitive sending of SMS during the day.
Let’s say your company has quite a lot of visitors and your company is quite big. The person that welcomes the visitors probably calls the employee that he’s meeting to let them know of his arrival. If the employee is not at his desk at that moment, he might miss the call, leading to several attempts to reach the correct contact. With email 2 SMS, instead of placing a call, the person at the welcome can simply send them an email that would be received as an SMS.
Now, imagine that you want to remind your employees who is on duty each night. You can send out an email with a reminder only to the people you select. A lot easier than filtering your database or directory to send out a campaign through a platform! If your team is quite big but you would still prefer to use Email to SMS to contact them, you can create lists in your email client to make groups.
When is it better to use SMS Mailer?
Email to SMS does not allow the personalization of the content with placeholders. The text you write is the text that is going to be sent. Let’s say you want to address the recipient by its name, you can use a placeholder – a piece of text that will be replaced with customer-specific information from your database upon sending.
If you want to send out a big amount of SMS, it’s also probably better to not use Email to SMS. The SMS Mailer will allow you to upload your file directly instead of writing each recipient’s information into an email.
If you still hesitate on which tool to use, have a look at the recapitulative table below or contact us to have a talk about it!