For those who think that SMS is dead: you’re dead wrong. Of all the communication channels that you can use, SMS is the most powerful tool to reach your prospects and customers instantly. That’s why a lot of brands are turning to SMS marketing and transactional SMS communication.
Not convinced yet? Here are 5 reasons why SMS is adding value to your marketing mix, being both effective and easy to implement.
1. Huge open rate
With SMS, you immediately reach your audience. Did you know that 93% of all SMS messages are opened within 3 minutes after delivery? Compare that with the open rate of e-mail, that usually floats around 30%. If you’re lucky. An SMS reaches your customers, even when they’re not behind their computer.
People prefer to be contacted via SMS. It’s a non-intrusive way of generating a great impact. It attracts attention and activates people almost immediately.
3. Limited investment
Unlike other platforms to communicate, SMS doesn’t require a significant investment. All you need is a good working platform, allowing you to perform marketing automation.
Yes, an SMS is just flat text. But the possibilities of SMS communication are endless. You can personalise your messages, automate your campaigns and create a series of SMS messages that gradually convinces your potential customers. Moreover, SMS is a great way to have a dialogue with your customers, and by introducing an SMS bot, you can even partially automate that dialogue.
5. Get insights instantly
SMS marketing is like a gigantic automated marketing machine. With the right platform, you can have the insights you want, seconds after your campaign has been delivered to your target group. Insights you can use to continuously improve your SMS campaigns. If you use SMS in combination with a bot, you can also generate insights from the conversations, allowing you to leverage most common issues into real business improvements.
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