We continuously improve our platform so that you, as a user, can work more easily. But our platform keeps some secrets! Read on to make sure that you know all of them. Today we reveal secret number 1 from our series:
Secret 1: Make sure your messages are sent correctly with Message Monitor
A lot of tools are available to analyze SMS campaigns in depth within the RingRing platform. These are very useful for the marketing department and the managers as they can follow up on the success of their campaigns.
But before determining if a campaign is successful, you need to be sure that the SMS are sent properly. As it is not practical to need to check your analytics tools during sending times, we created Message Monitor!
Using Message Monitor to ensure technical success
To set up an alert, log in on the portal and go to the section add-ons, Message Monitor. From there, you can click “Add New Monitor” on the top left of the page and choose the type of alert you want to create. You can choose between three different types of alerts: message status alerts, inactivity alerts and time delivery alerts. We will go over each type of alert and how to use them in the following paragraphs of this article.
The general configuration possibilities of the alert will be the same for all three types. The first section of the alert will allow you to give your monitor a name, select the application for which you want the alert to go off and select when and how often your alert should go off. You can select the days of the week as well as a time range, but also if the notification should be sent multiple times to your contacts.
At the end of your alert, you can configure which of your contacts should receive the alert and through which channels: Email or SMS. You will also be able to configure the alert message and the clear message for when the issue is resolved. In these messages, you will be able to include values, such as your target success rate, the error period or the amount of errors.
And of course, in each message you will be able to configure alert specific settings, that differ depending on the type of alert you choose. Let’s go over all three types of monitors you can use and how to best use them.
Message status monitor
This monitor allows you to set alerts when the number of messages that do not get delivered reach a limit that you have defined. You can define the limit either in percentage or in an exact number. By default, we suggest that you use either a delivery success ratio that drops below 90% within 30 minutes or 5 errors within 5 minutes. This can of course vary depending on the type of SMS you send.
Let’s say that you have a campaign to send out welcome SMS to new customers that subscribe to your service. If you have noticed that about 15% of your customers subscribe with a fake phone number, you will change the success ratio you target so that the alert reflects real technical issues.
Now, if you notify all the managers of your company of the management meetings that they need to attend, you want a success rate of 100% for this campaign. You can set the alert to notify you as soon as there is one error.
You will choose this monitor only if you send continuous messages. It will go off when it finds no more messages to send in your queue. You can, for example, configure it to send you a notification within a minute after you send no more messages. Of course, you can configure the timing depending on your company’s needs.
Let’s say that you send out appointment reminders so that your contacts do not forget that their appointment starts within 1 hour. You will want one message sent per hour during your office hours. But it can happen that you do not have appointments all day long. You will probably configure an alert to be sent to you when no message is found in the outbox within 2 or 3 hours.
Remember that your office hours will be configured in the general settings of your alert, as explained above. So, no need to worry about receiving alerts during the weekend or at night!
If it is important that your messages are received quickly after you send them, you can use this monitor to do so. Here you can configure after which delivery delay you want to be notified. Before doing so, you have to be aware that RingRing cannot be fully responsible for the delivery of the messages. If a customer turns off their device, for example, mobile providers have their own retry mechanisms that RingRing has no control over.
You will probably use this monitor to make sure important messages arrive quickly. For example, if you send out crisis communication SMS, you might want to make sure they are received as soon as possible. You could set up a monitor to make sure that your message is delivered within 60 seconds, or even less depending on the emergency.