✦ Rich Communication Services
RCS: the upgraded SMS
Use images, buttons, audio files and even videos to turn a simple SMS into an engaging experience. Get your message across in a matter of seconds with RCS. Native. App-like. Conversational.
✦ A new way of communication
This is RCS
Sometimes, telling you about something new isn’t as good as showing you.
Let’s have a look at why RCS collects all the benefits of other channels into one super channel.
RCS is now live in Belgium!
✦ The new way
Why your customers you will love RCS
In short? Engaging with your brand has never been easier. Because RCS is not just a text message containing some media files.
It actually allows you to converse directly with your customers in real time.
Add rich media
Enrich your message with images, videos or even audio recordings, increasing its impact.
Suggested replies
Let recipients react at the literal touch of a button. Provide your own fast & easy answering options.
Custom branding
Shape your RCS as your customers expect it to look & feel. Add your visual identity to any message you send.
Native app
No app to download. Enjoy an app-like experience — right in your regular messages. It’s messaging, upgraded.
Conversational
Allow people to react with whatever question they might have. Connect smart bots to your messaging system to improve the answers they get.
Secure messaging
Prove of your authenticity by adding a verified sender icon to your profile picture. Recipients will know you can be trusted.
Open-app buttons
Connect a button to an app. With only one click, you’ll be able to open: payment, booking, or even e-commerce apps.
Location sharing
Send precise position — directly in your messages.
Fast, seamless, and built for everyday moments.
Discover how AVA drove in-store traffic with RCS during peak holiday season
"RCS is turning static alerts into rich, AI-driven chats that engage, convert, and measure everything. With Apple onboard and global adoption going mainstream, messaging just got a major upgrade."
Nathan Vanharen
CCO at RingRing & RCS Evangelist
✦ RCS vs SMS
Smarter messaging starts with RCS
Metrics |
SMS |
RCS |
| Sent status | ✅ | ✅ |
| Delivery status | ✅ | ✅ |
| Read receipt | ❌ | ✅ |
| Typing indicator | ❌ | ✅ |
| Clicked links | ❌ (Only trackable via URL shorteners) | ✅ (Native tracking in RCS) |
| Button clicks | ❌ | ✅ |
| Media engagement | ❌ | ✅ (Image, video, carousel interactions) |
| Time spent | ❌ | ✅ (Measures user interaction with the message) |
| Reply tracking | ❌ (Only via long codes) | ✅ (Structured responses & quick replies) |
| Session tracking | ❌ | ✅ (Can track user behavior accross multiple interactions) |
| Opt-in status | ✅ | ✅ (But RCS requires explicit opt-in) |
| Failures/error codes | ✅ (Basic delivery failures) | ✅ (Detailed failure reasons) |
✦ Why choose us?
The right partner to transform your business
Certified expertise
Our experts are trained and certified by the Conversation Design Institute.
Based in Belgium
So yes! Our people are close to you and our solutions use Belgian servers
Innovative skills
We specialize in training and fine-tuning AI to meet your specific needs, whatever the underlying technology.
Trusted partners
We collaborate with industry leaders to ensure top-quality solutions. Active since 2018 in bot building, 50 references from leading Belgian companies.
Tailored solutions
Every business is unique. We customize our offerings to align perfectly with your goals.
Future-proof
We keep up with the latest tech, so you don’t have to.
✦ Marketing & Sales
Boost your marketing strategy with RCS
✦ Promotional messages
✦ Product launch campaigns
✦ Cart abandonment recovery
✦ Loyalty program engagement
✦ Retail & E-commerce
Enhance the shopping experience
✦ Customer support & returns
✦ Order & delivery notifications
✦ Personalized product recommendations
✦ Limited-time offers & flash sales
✦ Utilities
Smarter service starts with RCS
✦ Live location sharing
✦ Delivery & arrival notification
✦ Appointment reminders & payment reminders
✦ Customer feedback
✦ Healthcare
Improve the patient journey
✦ Appointment scheduling & reminders
✦ Day-of visit communication
✦ Post-surgery follow-up
✦ Medication reminders
Evaluate the success of your RCS campaigns
Message delivery rate
Response rate
Click-through rate
Conversion rate
Time to respond
Frequently asked questions on RCS
✦ What is RCS messaging?
RCS (Rich Communication Services) is an upgrade to traditional SMS, enabling features like high-resolution images, videos, read receipts, and interactive buttons within the native messaging app.
✦ What can I use RCS for?
RCS has so many possible applications, it’s impossible to list them all here. But popular uses of the technology are:
- Customer service
- Schedulers
- Marketing communications
- Payments & transactions.
✦ How does RCS differ from SMS & MMS?
Unlike SMS and MMS, RCS supports rich media, interactive elements, and conversational intelligence, providing a more engaging messaging experience.
✦ Is RCS compatible with all smartphones?
RCS is supported on both iOS and Android devices.
✦ Which telecom providers support RCS?
Currently Proximus, Telenet, and Base support RCS technology.
✦ Do recipients need to install a specific app to receive RCS messages?
No, RCS messages are delivered through the device’s default messaging app.
✦ What types of media can be sent via RCS?
RCS supports high-resolution images, videos, audio messages, and interactive elements like buttons, app launchers, and carousels.
✦ Is RCS more expensive to use than SMS?
Basic RCS has the same price as a standard SMS.
✦ Is RCS available internationally?
Because RCS is still a relatively new technology, it’s not available everywhere yet. Some countries support RCS, while others do not, at least for now.
Ready to transform your business?
Let’s build the perfect automation solution for your business.
