What Is an SMS API and How Does It Work?
Maiwenn Marchand
6 Sep, 2021

What is an SMS API? How does it work and why should you try it for your business? Because it is a must-have for every modern company in 2021! Automatise your processes, analyse data, improve customer interactions, API’s can help you with so many things. 

What is an SMS API?

First, what is an API

An API (application programming interface) makes the functions of one computer program available to another computer program. APIs run in the background of software applications and are invisible to users. To make this connection, programmers use a standard protocol (called an API specification).

For example, if you have ever linked a social media account such as Linkedin or Facebook to your company website, you have used an API. It’s that simple!

What is an SMS API?

An SMS API is a type of API that allows your business to easily integrate SMS (Short Message Service) into your existing software. Concretely, an SMS API is a code that allows one platform to communicate with another. SMS APIs allow you to send or receive messages quickly and easily via any website or application.

How does SMS API work?

It’s easy: a link is created to share information. The code takes certain attributes of the system, as well as authentication keys and transforms them into a “readable” format for your system.

With this SMS API, your business operates 24 hours a day, 7 days a week by providing notifications and information to customers at all times.

Why use an API for my business?

Manual systems such as email or more basic systems often require manual operations. This slows down your actions, increases the risk of errors and lowers your ROI. In addition, you may give customers the impression that your business communications are inconvenient and outdated.

Why do companies use SMS APIs?

With SMS APIs, you can send thousands of messages in seconds. An API can help you communicate efficiently and professionally across multiple channels. All this improves the customer experience.

We have listed some examples of how SMS API can be used in a business:

Easy to integrate?

An API is provided with a developer guide. This guide facilitates the integration and implementation of the API into your system and allows for unparalleled speed of installation.

With an SMS API, you can personalise your SMS messages by including your customers’ names, you can enable two-way communication and you can offer secure authentication (OTP). This will set your company apart from the rest of the competition.

What industry uses SMS APIs?

Any industry or business that wants to benefit from professional and consistent communication with its end users. Many different sectors are using APIs to date such as:

  • Shipping and delivery companies
  • Retailers
  • Schools and universities 
  • The hospitality sector 
  • The tourism sector
  • Health sector 
  • Banks and insurance companies
  • Government agencies and public services
  • Charities and non-profit organisations

And maybe you? Ask for a trial and you’ll test API’s in your sector for free for 14 days!

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