What does CPaaS mean?
2 minutes to read
Grace Ngamunguela
February 28, 2020

Today, customers expect to interact with companies by using their favourite channel. We live in a society where the customer experience becomes more and more important. You have probably already thought of creating your own communication platform? What if CPaaS was the solution you were looking for during all this time?

How companies communicate without CPaaS?

There is a lot of companies who communicate without CPaaS.  Companies that decide to manage their communications themselves are quickly overwhelmed by the workflow, employees are unable to provide a good customer service.

Companies who communicate without CPaaS can’t provide real-time solutions. Some of them invest a lot of time and money to create their own platform. The problem is that they need a large team of developers and it costs a lot of money. By creating their own communication architecture, companies choose themselves the channels through which they want to communicate instead of using users’ favorite channel.

How do companies communicate effectively?

cpaas image

By using CPaaS

CPaaS stands for Communication Platform as a Service. It’s a cloud-based platform that allows companies to integrate real-time communications strategies by using different channels.  It allows companies to interact with customers in their own way and offers superior engagement. CPaaS includes video, voice, and SMS – these are integrated through API’s (Application Program Interfaces).

Communication Platform as a Service allow companies to interact with their customers all around the world. Indeed, you only pay for the solutions you need and use. With that solution, companies can answer to their customer’s communication preferences quickly, integrating everything from SMS appointment reminders, payment reminders to video support services.

A Communication Platform as a Service is also about to help to increase customer engagement by setting up automated and personalised multi-channel campaigns. Indeed, the platform creates a personalised journey for each customer.

10 benefits of a Communication Platform as a Service (CPaaS):

  • Is cost saving
  • Is customisable
  • Allows 24/7 support
  • Allows to collect data 
  • Reduce the workflow
  • Is simple & quick
  • Saves time and money
  • Improves customer experience
  • Enable to communicate globally
  • Enable real-time communication

« You can provide 24/7 support thanks to CPaaS »

To be effective it’s important to provide a good service. By using CPaaS, companies can provide 24/7 support through automation. With automatic personalised SMS, companies are sure to always be connected to their customers all around the world.

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