Urgent Communication : 5 Reasons To Use a Crisis Communication Center

Gaël Matendo
28 Aug, 2020

Communication is a very wide field. Besides promotional or transactional messages, you may also have to send out an urgent communication. When this is the case, overall efficiency is a key factor in the choice of your communication platform. Discover several reasons to use a crisis communication center for urgent communications.

What is an urgent communication?

The nature of the message you send can determine the tool you will use. So, what makes urgent communication urgent? The promptitude with which you need the message to be read. To determine if your message can qualify as “urgent”, you need to ask yourself one question: what will be the consequences if my message is not read within 3 minutes? Answering that will allow you to evaluate how the message importance qualifies.

There are a lot of examples of urgent communication. You can use it to warn about a starting fire in a building, breakdowns, sanitary rules, and so on. Some companies use our Crisis Communication Center in an original way. To organise efficient product recalls or to manage a security team schedule, for example. You can also use it to manage contact lists that often change, as will be explained below.

Why choose a crisis communication center?

Reasons to use a crisis communication center are numerous. If you are reading this, it means that you have determined that your message is urgent. But why not send it through a classic platform? There are multiple reasons for that. We listed the 5 most important ones so that you can understand a dedicated platform’s purpose.

1 – The need for a multi-channel platform

First of all, when you send out an urgent communication, you need to make sure that the message is received. Choosing a tool that supports multiple communication channels is crucial. Imagine that your recipient is on the field. Calling him is probably the best way to reach out to him. If he’s in an important meeting, he will most probably have his phone turned off. So you will have better chances by sending him an e-mail.

The RingRing Crisis Communication Center supports three channels: SMS, automated calls and e-mail. You can select one, two or three channels through which your urgent communication will be sent out. With this, the chances of your message being received are very high.

2 – Knowing your message has been read or heard

When it comes to urgent communication, it is important to know if your recipient received the message. But, it is much more important to know if he has read or heard it. Imagine that you are sending out an SMS alert to warn your employees about the breakdown of a crucial element in your factory. By knowing who read the message, you can determine who worked on it and estimate when the intervention started. This way, you can be sure that the issue is resolved as quickly as possible.

To be able to know who read the message, the recipient needs to answer to the message. If you send out your urgent communication by SMS, he can simply text back « OK ». So, you’ll know exactly who got the message. With an automated call, the recipient will have the possibility to press a number to let you know he’s aware of the situation. E-mails will contain buttons to confirm the message was read. In the RingRing Crisis Communication Center, this information is gathered in an easy-to-read report. There you can see who received the message and through which channels but also who has answered to it.

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5 Reasons To Use a Crisis Communication Center

3 – A priority delivery for urgent communication

In some situation, a few seconds can change everything. You need to make sure that the message you send out is not stuck in a waiting line to be delivered on its turn. You need to know that it will have priority over marketing communications, for example. At RingRing, we prioritise outbound messages by importance. All messages sent out through our Crisis Communication Center have a priority 1 and are sent before any other type of messages.

4 – A quick and simple way to send out your alert

In order to be efficient at the moment you send out your urgent communication, you need to be able to pre-configure the alerts and who will receive them. The RingRing Crisis Communication Center allows you to manage multiple lists of recipients that can constantly be updated. You can also specify schedules per person to contact only people on duty when you send out an alert.

For example, let’s say you use a crisis communication center in a school. You need to inform parents that the daycare center will be closed. Just write a message in several languages, in which you can use placeholders and save it as an alert. Select a pre-uploaded list of parents excluding those who do not use the daycare center of the school with the schedule functionality.

5 – Extend the platform to the entire organisation

Once you have chosen your communication platform, it is important for the entire company to use the same tool. In this way, recipients learn to work with the same tools. Several departments may need to send out alerts. The IT department in case of breakdowns, the management in case of external issues, the HR department in case of absence, etc. Using the RingRing platform, all these departments can have their own sub-account. That’s means they can manage their own contact lists and alerts.

To conclude, don’t risk your urgent communication not being read. No matter the reasons why you use a crisis communication center, with one simple click on a button you can send an alert. Inform the right people, through the right channel and in high priority while having them confirm they read your message. It is better to be safe than sorry!

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