RCS vs SMS: a guide to next-generation communication

Coline Constant
9 Apr, 2024

In the world of telecommunications, the battle between RCS (Rich Communication Services) vs SMS (Short Message Service) is taking center stage. And for companies using automated communication solutions, a deep understanding of these technologies is essential. And good news, this guide is here to help! Come and explore with us the intricacies of RCS and SMS, and discover their functionalities and use cases. Let’s compare the two technologies so you can make informed decisions about your communications strategy. Let’s get started!

rcs vs sms advantages

RCS vs SMS: choosing the right approach for your business

The role of SMS and RCS in business communication

Before you can make a choice between one or the other, you need to clearly define and understand the distinct advantages of SMS and RCS. We’ve already discussed this above, but both solutions have unique purposes, addressing different business needs. So there’s no one solution that’s better than the other, just different uses and purposes.

Why SMS in business communication?

Ubiquity and reliability

Whatever happens, SMS remains a solid choice for businesses that need immediate text communication. SMS is ideal for sending urgent alerts, two-factor authentication codes and essential notifications.

Widespread compatibility

SMS enjoys universal compatibility across all mobile devices. A huge advantage, since it ensures that your messages reach a broad audience. And this compatibility makes SMS an accessible and reliable method of communication.

RCS and Business communication

Rich and interactive content

If you’re looking to create immersive, interactive experiences for your customers, RCS is what you need. As mentioned above, the ability to send high-quality images, videos and interactive elements boosts engagement and fosters a stronger connection. An opportunity not to be missed.


With RCS, you can easily reinforce your brand identity. By integrating logos, colors and interactive elements into messages, you create an experience that is visually consistent (in most cases) and, of course, unique to your brand.

While the benefits of RCS are many (as with SMS, by the way), there are a few disadvantages, partly linked to the channel’s youth, and, to be transparent, we need to address them here. Because when it comes to choosing between RCS vs SMS, that counts too.

Currently, RCS is only compatible with Android smartphones. And even then, having an Android smartphone is no guarantee of receiving RCS messages. In fact, compatibility and consistency of experience depend on the client’s RCS version. Not all features are available on all phones. For example, colors don’t work on the RCS application of some smartphones.

As for Android’s direct competitor, aka iOS, it doesn’t yet support RCS. It’s been on Apple’s schedule for some time now, but at launch we already know that it won’t be compatible with RCS Business.

Google’s sender verification, as explained above, is undoubtedly an advantage in terms of security. But it’s also a drawback in terms of ease of deployment.

In Belgium, for the moment, RCS is not available on all networks. You can now send RCS messages via Proximus, Orange and Telenet. For Voo, Lyca Mobile, Digi… you’ll have to wait a bit longer.

As for international coverage, it’s not yet clear.

As you can see, this new channel still has some way to go before we can take full advantage of its capabilities. But its potential is already huge, and it’s well worth considering it in business communications.

RCS vs SMS: real-world examples

To further explain the differences and specificities of RCS vs SMS, let’s take a look at some practical applications of each technology in business communication.


Hospitality: a hotel could use RCS to welcome guests with a message containing images of the room, available amenities and a “Book additional services” button for booking a spa session or ordering catering.

Retail: take a clothing retailer who would like to offer richer interaction to its customers. She/he could offer them an RCS conversation to order with images and gather information about her/his customers’ favorite styles. She/he could then add a “Buy Now” button and an interactive survey.

Automotive: as part of prospecting, a car dealer could send RCS messages to potential buyers who have requested more information about a car. This would include high-resolution images of car models, pricing details and, at the end, an interactive button to schedule a test drive.

Note that for marketing communication, it is necessary to have the clear consent of the end user to receive RCS marketing communication. This is not the case for SMS. For mass messaging, bulk SMS remains the preferred solution.

rcs vs sms example spa

rcs vs sms example sms appointment reminder


Banking: a bank can send SMS alerts to its customers about transactions on their accounts. SMS ensures timely notification of withdrawals, deposits and low account balances.

Healthcare: a clinic can use SMS to send appointment reminders, enabling patients not only to confirm, but also to reschedule their appointments with a simple SMS reply.

Emergency alerts: for local authorities, using SMS to send critical alerts is an excellent tool for sending real-time information to residents about natural disasters, road closures, safety or public health issues.

RCS vs SMS: choosing the right approach

1. Consider your communication needs

  • Does your communication consist mainly of short, immediate messages? Then SMS may well be all you need.
  • Are you looking to engage your customers with multimedia content and interactive features? RCS is a more versatile solution.

2. Put yourself in your customers’ shoes

  • Are you targeting users with basic cell phones? Choose SMS to ensure that your messages are accessible to a larger number of people.
  • Your audience uses smartphones and you want to offer a more modern, interactive experience? Then RCS is for you.

3. Determine the nature of the interaction

  • For alerts and quick notifications, SMS is a reliable choice.
  • For promotional campaigns, customer surveys and interactive content delivery, RCS is far more engaging.

4. Set your budget

  • Generally speaking, SMS tends to be more cost-effective. So if you have budget constraints, SMS is an appropriate choice.
  • RCS, on the other hand, offers more advanced functionalities and may therefore involve higher costs. But the investment can translate into improved customer engagement and conversion rates.

Ultimately, the choice between RCS vs SMS depends on your business objectives and the nature of your communication needs. For immediate, concise text communication, SMS remains a powerful stalwart. RCS, on the other hand, offers a more versatile and attractive platform for companies wishing to create immersive, interactive experiences for their customers. So it’s a matter of selection.

And when it comes to choosing between SMS and RCS, there’s no set rule or one-size-fits-all solution. The decision must be based on your company’s objectives, your communication goals and the preferences of your target audience.

However, striking the right balance between the immediacy of SMS and the richness of RCS can help your company communicate effectively in today’s hypervariate and dynamic digital landscape. What a program! But it’s definitely a challenge worth working on.

To find out more about SMS and bulk SMS solutions, take a look at our dedicated pages. And if you have specific questions or need personalized assistance, we’re here to help. RCS or SMS, stay one step ahead by choosing with a major player in the industry.

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