Have you ever heard of appointment reminders via SMS? The simplest change in your business operations can have a big impact. Are you experiencing a significant number of no-shows in sales? Then you probably know that ‘wasted’ time costs a lot of money. Using automated appointment reminders via SMS is the perfect way to reduce your no-show rate drastically.
What a no-show means
Suppose you are a car dealer : a customer makes an appointment to test drive a car and to get more information about it. That means your sales representative invests time and effort to prepare and block a timeslot in his calendar for the actual appointment.
So, what if that customer doesn’t show up?
It means that your sales representative lost a considerable amount of time. Which means a direct loss for your company. Let’s presume your company experiences no-shows regularly. In that case, all no-shows together could add up to a significant loss. If you invest in a decrease of no-shows, it has a positive effect on your business. So how can you make it happen, effectively and efficiently? Well, appointment reminders via SMS seem to be the perfect solution to create a significant cutback on no-shows.
The power of SMS
Did you know that text message is the most frequently used data service in the world? While about 93% of text messages are opened within the first three minutes of being received, more than 65% of e-mails are never even opened. SMS allows you to send all types of transactional information to your customers or prospects. Almost everyone has a mobile phone. According to Statista, the number of smartphone users reach 2.7 billion in 2019 and continue to grow.
Among this information, appointment reminders by text message are relevant information to share with your users. Both parties are winners. Whether it’s the Sales rep who doesn’t waste his time at :
- Reminding the appointment;
- Showing up for an appointment without a customer;
- Wasting time that could have been spent on another clients or tasks.
On the other hand, the customer will be happy to be reminded of his appointment because he may have many other things to think about and a busy schedule if he has to reschedule it.
Appointment reminders via SMS
Implementing an automatic SMS solution is easy, fast and budget friendly. It gives you the effectiveness you need, and allows you to have an enormous return on investment: our approach generally contributes to more than 50% of no-show reduction. Moreover: it’s applicable in every context, even on tradeshows.
Want to know more about it? Read our 4 tips for the perfect SMS reminder.