On this page you will find a glossary of terms that are often used in the sector of  Cloud Communications.

You’ll also notice these terms appearing regularly in the solutions that RingRing offers in the area of tailor-made telephony, IVR, SMS, E-Mail and notifications.


Operating system for smartphones, tablets, PDAs and mobile terminals. This Open Source system has been launched by a start-up taken over by Google.

Automated telephone calls

Thanks to automated telephone campaigns you are able to reach your target group inexpensively via a pre-recorded, personalised voice message with a large measure of interactivity. Automated telephone campaigns give you an effective solution for communicating logistical, financial, commercial or marketing information as well as alerts.


A mobile application is software that has been developed for installation on a mobile telephone or smartphone. The software can be installed straight away in the appliance as soon as it has been developed or downloaded later by the user from an online store (App Store, Google Play, …).

Cloud call centre

The cloud service works as an automatic interface for the call centre. Depending on the wishes of the customer and the availability of the operator(s), the incoming calls are automatically transferred to a member of staff.

Cloud Computing

Access via the internet, on demand and in self-service, to computer systems and shared, configurable applications for telecommunication. The cloud services are charged according on their use.

Crisis Communication Center

The Crisis Communication Center tool for crisis communication via SMS defines the processes for sending SMS alerts to groups of people (teams, partners, customers or other target groups). It takes but a simple click to execute the process, facilitating the work of the operator, limiting the chance of errors as well as optimizing reaction time.

Email To SMS

Email To SMS or Email2SMS is a cloud application for sending an SMS by e-mail. The system, that can be quickly integrated into your present mail programme, allows you to send and receive SMS’s while sending and receiving a normal e-mail.

GOF Guidelines

Guidelines from the forum of mobile operators (BASE Company, Mobistar, Belgacom (Proximus) and Telenet) for what concerns the SMS/MMS services supplied in Belgium. The GOF Guidelines can be consulted on our website.


Global System for Mobile Communication. Second generation digital norm for mobile telephony. The term is used to denote mobile telephones.


Mobile operating system developed by Apple for iPhone, iPod touch and iPad.

IVR Gateway

The IVR Gateway or Voice Gateway is accessible via an API (Application Program Interface) and makes it possible to send and receive spoken calls directly from a computer application via simple http queries. Every http query contains all the parameters of the spoken call.


Interactive Voice Response: an application with which users can access a company from a landline or mobile telephone and request a variety of services (IVR applications). Most of the time, Interactive Voice Response works with a call script whereby the system plays a pre-recorded voice message. The user is then asked to select an option from a list of choices (via the keys on their telephone).

MO – Mobile Originated

The term MO or Mobile Originated refers to SMS messages sent from a mobile to an SMS application. The user pays the cost of the message.

MT – Mobile Terminated

The term MT or Mobile Terminated refers to SMS messages sent from an application to the user. These messages are free for the user and thus are paid by the customer.

MTR – Mobile Terminated-Reversed billing

The term MTR or Mobile Terminated – Reversed billing refers to SMS messages sent from an application to the user who is charged for them, although at a premium tariff.

Marketing number

Marketing numbers make it possible to manage intelligently the flow of incoming calls using easy to remember non-geographic numbers. They also make it possible to commercialise products and services while generating a flow of income.

Routing of calls

Telephone application to process incoming calls from customers and send them to the relative people and services in your company or organisation. Some examples of call routing:

  • Routing according to a service, a person or a requested competence.
  • Routing according to time slots, geographic situations or to various successive numbers (office, mobile, assistant, …).
  • Filtering calls according to time slots and/or callers’ numbers.
  • Announcements concerning particular situations (meetings, holiday, …) or temporary events (stock shortage, …).


Shortened numbers or shortcodes (e.g. 8128) are numbers accessible via SMS that are mainly used during mobile marketing campaigns.

A shortcode SMS number can be used by several customers (what is known as a shared shortcode) or exclusively by a single customer (a dedicated shortcode).


The term Short Message Service or SMS refers to a short text message (limited to 160 characters) that can be sent from and to a mobile phone.

SMS Bulk

SMS Bulk or SMS Mailer – Service for sending a large number of SMS messages.

SMS Gateway

The SMS Gateway is accessible via an API (Application Program Interface) and makes it possible to send and receive SMS’s directly from a computer application via simple http queries. Each http query contains all the sending parameters of the SMS.

SMS Mailer

A cloud application that makes it possible to manage SMS mailings yourself: compose and personalise SMS messages, key in a mobile number or load a file with a list of numbers, create and organise groups of correspondents as well as consulting the SMS messages recived.

SMS Payment

Payment service per SMS.

Premium SMS

An SMS service that places at the users’ disposal services or applications with added value in exchange for an augmented SMS price. Permits the publisher from the service to manage the Premium SMS incomes.

Text To Speech – TTS

A computer technique to transfer a written text into a synthesized spoken message.


The term Wireless Access Protocol or WAP refers to a communication protocol that allows access to the internet from a mobile phone. Nowadays, mobile internet is a more common term.


A Wireless Access Service Provider (WASP) provides services to companies that need mobile connectivity for spreading content or interactive applications on mobile phones. The WASPs have a direct link up with the Belgian mobile operators.

Windows Phone

Mobile operating system developed by Microsoft. Successor to Windows Mobile.